Rory Sutherland: Perspective is everything

So much of the success of open innovation is being able to reframe reality, soft skills are often more important than the actual product innovations itself.  There are few speakers who I enjoy more than Rory Sutherland.  His continual flashes of insight often motivate me to dig deeper and let go of preconceived mental constructs to be able to create and reframe my thoughts.  You’ll probably laugh more than you have in days while watching this.



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