How to use open innovation to find new products

Museo Príncipe Felipe, Ciudad de las Artes y las Ciencias, Valencia, España, 2014-06-29, DD 59.JPG

Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

The open innovation movement is in full swing, and companies everywhere are turning to external sources for new product ideas. But with open innovation becoming a standard business model, how can a company truly gain a competitive advantage? More specifically, where can it look for new products that no one else has thought to look?

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