Archive for May, 2016

Applying Joy’s Law to Open Innovation at NASA

Saturday, May 28th, 2016

In an era of increasingly bold objectives and correspondingly tight budgets, NASA is going beyond traditional mechanisms to solve problems related to space exploration. Open innovation is key. One method that NASA’s Human Health and Performance Directorate uses is Joy’s Law. Credited to Sun Microsystems cofounder Bill Joy, the law states that “no matter who you are, the smartest people always work for someone else.”

Corning and OLEDWorks Announce OLED Lighting Design Open Innovation Contest

Sunday, May 15th, 2016

Corning Incorporated and OLEDWorks LLC, along with innovation facilitator NineSigma, today announced an OLED lighting design open innovation contest.

Open innovation contests empower companies to reach beyond their walls and their industries to engage the most qualified innovators in the world. It allows companies to efficiently identify solutions that address strategically important needs.

Contestants are challenged to integrate thin, lightweight, and cool-to-the-touch OLEDWorks lighting panels into functional luminaires that are practical yet creative.


McDonald’s goes Open Innovation

Sunday, May 8th, 2016


When the German branch of the American hamburger giant celebrated its 40th anniversary in 2011, McDonald’s marketing experts started a campaign called Mein Burger (“my burger”) in order to establish and strengthen ties with the national fast food community. For McDonald’s, the innovative approach of customer integration was so successful that it was re-launched in January 2012. For us, this was reason enough to dedicate a blog entry to the campaign.