Samsung, Apple, P&G – Different takes on Co-Creation and Open Innovation

A really well researched article about open innovation and how it relates to Michael Porter’s 4 fundamental business models  (or really doesn’t) as well as some digging into papers and archives predating Chesborough’s book on Open Innovation.

 

https://smbp.uwaterloo.ca/2015/02/samsung-apple-pg-different-takes-on-co-creation-and-open-innovation/

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